Category Archives: News

New Feature: Connect Your Pinterest Boards and Schedule Your Pins

We added as another social network that you can connect to your SocialOomph user account, and schedule Pins for your Boards. All our much loved scheduling and update sourcing tools, such as recurring updates, queue reservoirs, seasonal updates in queues, RSS feeds, emailing in updates, etc., are available to use with your Pinterest Boards.

For more information on the Pinterest integration and other features, please review our online help at

This new feature is available to all our users with a Professional subscription.

New: Optional Two-Factor Log In Security

For added security, you are now able to activate two-factor authentication on your user account, where you must also enter a dynamic 6-digit code that’s generated by an app on your mobile device when you log in. This feature is optional. You do not need to do anything if you want to continue using just your user ID and password to log in.

To activate this feature on your account, log in, click your name in the menu and then Two-Factor Authentication.

This new security feature is available to all our users free of charge.

New Feature: Twitter and Facebook Campaign Tools

We have made our queue reservoir feature even more powerful so that it now enables you to:

  • Specify a specific date and time at which the queue must be paused (stop publishing updates), which is ideal for a time-limited campaign.
  • Specify a specific date and time at which we must delete from Twitter and Facebook all updates that the queue published to those social networks, which is ideal to automatically remove outdated and potentially confusing information from your Twitter and Facebook streams.

The new date and time fields are located towards the bottom of the queue reservoir add and edit forms. Queue reservoirs are available to Professional and Twitter Unlimited subscribers.

New Feature: Grouping of Social Accounts

If you manage several social accounts, perhaps belonging to different clients, you can now group those accounts together with our new Account Groups function (Networks, Manage Account Groups in the menu). It enables you to do the following:

  • Schedule an update for all the accounts in a group on the New Update form and New Image & Text form by simply selecting the account group from the accounts list instead of having to select each account individually.
  • Filter the list of social accounts to show only those in a specific account group.
  • Filter scheduled and published updates to show only those belonging to the social accounts in a specific account group.
  • And more…

The account grouping feature is available to everyone, including users with basic free accounts.

The Folly Of The Facebook Real Name Process

On February 11th, 2014 the Facebook system unceremoniously disabled the personal Facebook profile of SocialOomph’s owner, Dewald Pretorius. They alleged that the profile “might not be real or does not represent a real person.” This profile has been in existence since 2008 and is connected to several people whom even a complete idiot can see are clearly family members.

The Facebook profile is the owner of the application, which grants SocialOomph authorization to integrate with Facebook. With the erroneous deactivation of the personal profile by Facebook, the SocialOomph application was also deactivated. This in turn negatively and severely impacted thousands of SocialOomph’s users, who post scheduled updates to their personal Facebook profiles, Facebook business pages, and Facebook groups via SocialOomph. Not only did their ability to publish updates via SocialOomph disappear, all their past published updates also disappeared from Facebook!

This erroneous and irresponsible behavior by Facebook not only adversely affected SocialOomph’s business, it also negatively affected the businesses of thousands of SocialOomph’s users.

A far superior way for Facebook would have been to not automatically deactivate the owner’s account, but to give him a reasonable period of time to “prove” that he is a real human being using his real name. At the very least they could do that with personal profiles that own active applications, business pages, or groups.

To unceremoniously and without notice disable everything owned by a “suspicious” account, and thereby impacting thousands of people and thousands of businesses, is grossly negligent and irresponsible.

Change To Limits Of Basic Free Accounts

New basic free accounts registered from November 13, 2013 onward can now connect a maximum of five Twitter accounts to their user account. Previously there was no cap to the number of Twitter accounts that could be connected to a free user account. To add more than five Twitter accounts the user account must now be upgraded to the Twitter Unlimited level or to the Professional level.

User accounts registered before November 13, 2013 were grand-fathered in, meaning they can still connect an unlimited number of Twitter accounts at the basic free level.