When you’re following a substantial number of friends, it becomes near impossible to focus in on tweets that come from a subset of your friends. Those tweets are merged with the rest and you have to hunt for them, and worse, you may miss some if you don’t page back far enough.

We have now solved that problem for you with SocialOomph Channels.

With Channels, you can group Twitter users and view only those tweets that come from those users in a “mini” or “segmented” tweet stream. In other words, all the other tweets in your stream magically disappear, leaving only the tweets from those users that you have included in a channel.

It’s suddenly super easy to focus in on a few friends, or isolate tweets from users that tweet about a specific topic that interests you.

What’s more, you don’t even need to follow a Twitter user to include that account in a channel. That’s right, you can build a channel of Twitter users whom you follow and whom you don’t follow, all in the same channel.

In short:

1. You can group Twitter users into a “channel” and we will show you their tweets, sorted from the newest to the oldest;
2. You do not have to follow any of the Twitter users that you include in your channels; and
3. You can define an unlimited number of Channels, meaning you can build as many private and segmented tweet streams as you wish.

Do we hear, “spying on the competition without following them?”

The ability to define custom channels is available to SocialOomph Professional users, and is included in the low monthly subscription fee.

We have not forgotten about our Free users. We’ve defined a number of system channels that you can view at your leisure, and see what the celebrities, musicians, and politicians are tweeting. Plus, you get breaking news from several sources, and if bargain shopping is your thing, there’s even a free channel that gives you savings and deals alerts from several sources.

To access Channels, login to SocialOomph.com, and click Monitors, Channels in the menu.